Behrouz Biryani – AI-Powered Personalized Video Campaign
Delivered 20,000+ personalized video greetings during the 2024 Diwali campaign, boosting customer engagement through AI-driven experiences via WhatsApp.
Impact
Delivered 20,000+ personalized video greetings during the 2024 Diwali campaign. Significantly boosted customer engagement and brand recall through interactive AI-driven experiences. Demonstrated the effectiveness of AI-powered personalization at consumer scale via WhatsApp.
Overview
Behrouz Biryani partnered to launch a personalized festive campaign for Diwali, allowing customers to receive customized video greetings from brand ambassador Saif Ali Khan. The initiative leveraged AI-driven video generation, WhatsApp automation, and cloud-native infrastructure to create a memorable, scalable customer experience.
The Challenge
Creating high-quality personalized video content at scale within a short campaign window presented multiple technical and operational challenges:
- Creating high-quality personalized video content at scale within a short campaign window
- Ensuring seamless WhatsApp delivery without friction for end users
- Handling high concurrent traffic during peak festive engagement
- Coordinating multi-cloud infrastructure for performance and reliability
Objectives
- Enable customers to easily receive personalized Diwali greetings
- Integrate AI-based video generation into a consumer-facing WhatsApp flow
- Support thousands of simultaneous requests without latency or failures
- Deliver a campaign that enhances brand engagement and recall
Our Approach
We designed a QR-based entry point to minimize user friction. Built a WhatsApp interaction flow using Karix, allowing users to submit their names effortlessly. Developed a custom AI-powered video generation API to dynamically personalize content. Architected a multi-cloud deployment strategy to balance performance and scalability.
Solution Delivered
- QR-Based Engagement -Customers scanned QR codes on packaging or marketing material to initiate interaction.
- WhatsApp Automation -User inputs collected via WhatsApp were processed automatically to trigger video generation.
- AI-Powered Video Generation -Personalized video greetings rendered dynamically featuring Saif Ali Khan.
- Multi-Cloud Scalability -Video generation API deployed on AWS for high-performance rendering. Backend services and orchestration hosted on Google Cloud for reliability and traffic management.
Technologies Used
AWS
Google Cloud
Python
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