boAt -AI Lyric Generation Campaign
A Women's Day campaign that turned personalization into respectful, shareable storytelling. Users created custom song lyrics for women in their lives.
Impact
The campaign achieved strong engagement by combining personalization with thoughtful content. Users actively created and shared lyrics for women in their lives, making the campaign feel personal rather than promotional. The respectful tone reinforced brand values and resonated well with social media audiences.
Overview
boAt wanted to create a Women's Day campaign focused on meaningful engagement rather than generic messaging. The goal was to let users create and share personalized song lyrics for women in their lives while ensuring the content remained respectful, graceful, and aligned with the values of the occasion.
The Challenge
Music and lyrics are widely used in social sharing, but many popular songs contain language that objectifies women. boAt wanted a campaign that allowed users to express appreciation without reinforcing stereotypes or inappropriate language. Key challenges included:
- Creating deeply personalized content for a broad audience
- Preventing objectifying or inappropriate language
- Respectfully correcting problematic lyric inputs
- Ensuring outputs felt emotionally authentic, not generic
- Making the content instantly shareable on social platforms
- Running the campaign fully automated at scale
Objectives
- Drive high engagement through personalization
- Enable users to create custom song lyrics for women in their lives
- Ensure respectful, non-objectifying language
- Gracefully rewrite problematic lyric inputs when required
- Support multiple languages
- Deliver a seamless, shareable campaign experience
Our Approach
MythyaVerse designed and implemented an end-to-end generative AI campaign built around controlled creativity and strong brand guardrails. Users entered the name of the person they wanted to dedicate the song to, added a custom message, and selected a preferred language. A key innovation was the corrective generation layer -if users entered lyrics that objectified women, the system gracefully rewrote the content while preserving emotional intent.
Solution Delivered
- Personalized Lyric Generation Engine -AI-driven generation of custom song lyrics based on user inputs.
- Respect and Safety Guardrails -Built-in logic to detect and gracefully rewrite objectifying or inappropriate lyrics.
- Multilingual Support -Lyrics generated in multiple languages based on user preference.
- Shareable Visual Outputs -Lyrics rendered as visually appealing images optimized for social sharing.
- Campaign Microsite -A lightweight, responsive web experience designed for fast participation.
- Fully Automated Pipeline -End-to-end automation with no manual intervention required.
Technologies Used
Next.js
React
Node.js
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